Our Squirrel has vanished on World Wildlife Day

3 March 2023

On World Wildlife Day, WWF’s #WorldWithoutNature digital activation returns this year with brands around the world once again teaming up to rally against the emptiness of a world without nature.

What is World Wildlife Day?

The aim of World Wildlife Day is to drive awareness of nature and biodiversity loss, by prompting audiences to look twice at well-known logos which, for one day only, will remove iconic images of wildlife and biodiversity. The eye-catching digital digital activation will also give brands the chance to raise awareness about the planet’s rapid loss of biodiversity among their own supporters.

Now in its third year, #WorldWithoutNature comes hot on the heels of a defining year for nature. In October 2022, WWF published its latest Living Planet Report, which revealed a staggering 69% average decline of global wildlife populations in less than fifty years. WWF warns that the world’s continued overexploitation of wild species and destruction of habitats is driving the loss of wildlife we’re seeing – which poses immense social and economic risks, in addition to the catastrophic consequences for the planet. Since then,  the world committed to halt and reverse nature loss by 2030 under the Global Biodiversity Framework adopted by 196 countries in December at COP15 – an agreement that WWF is now urging governments, businesses and financial institutions to deliver on.

Felicity Glennie Holmes, Executive Director for Communications & Marketing, WWF International: ”We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes. We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030. That’s exactly why we’re asking some of the world’s best-loved brands and sports teams to show the world what nature loss could look like. We’re delighted to see so many brands get involved as part of this year’s #WorldWithoutNature digital activation.”

Where has the FR Scott Squirrel gone?

To support World Wildlife Day we have removed our Squirrel from the FR Scott logo across all our social media platforms – Facebook, Instagram, Twitter and LinkedIn. He is safe, in our Canning Street headquarters looking after all the nuts (and bolts) in our 30,000 sq ft warehouse. Don’t worry he will be back!