Head of Sales and Marketing – Tony Rands

31 January 2023

How long have you worked at FR Scott?

I joined the business in November 2022 so I’m the newest member of the team!

What do you enjoy about working at FR Scott?

The team I work with on a daily basis are great and I love the history and heritage of the business. I joined FR Scott as it was clear it’s a business that really cares about, and looks after, its employees.

What does your day to day involve?

I oversee all Sales and Marketing for the FR Scott business and our two ecommerce brands This includes all social channel content and online advertising along with traditional marketing. From a sales perspective it’s about understanding our current customers’ needs and ensuring they are met whilst developing new customers.

What is the most challenging aspect of your role?

Right now, its understanding the products and systems – though that will change over time. From a marketing perspective it’s the fact that FR Scott has such a huge product range and diverse customer base which makes it harder to adapt communications so its relevant to individual customers

What was your first job?

At 15 I was a supermarket trolley boy – collecting in all the stray trolley and baskets.

Where are you from?

I’m Hull born and bred, and lived in Hull all my life. Over the last 20 years I’ve worked in York, Scunthorpe, Manchester, Lincoln and Birmingham but never moved out of the city.

Do you have any Children or Pets?

I have 3 boys and a Basset Hound named Lola

What do you do to relax?

If I’m not at a football match (I try to get to a couple of games every single week) I’ll be coaching my local grass roots U7s team. Not sure its that relaxing!  It’s like herding cats at times but I embrace the chaos and love the energy they bring and enjoyment they get from kicking a ball about.

What are your predictions for Marketing in 2023?

Cross over from socials, particularly TikTok, into physical stores will become more prevalent. We will see more content creators and brands team up together, but the biggest thing is the focus on ‘local’ both from the customer wanting to shop local and businesses using location-based SEO and adverts.